On July 29, Hairology held the 'Silk-Drawn New Chapter · Star-Bound Journey – 2025 Strategic Win-Win Summit' at the Chimelong Hengqin Bay Hotel in Zhuhai, bringing together more than 1,600 industry experts, ecosystem partners and franchise representatives from across the country to witness this key moment in the brand's strategic upgrade. At the summit, Hairology officially announced deep strategic cooperation with Kidswant, a leading mother-and-baby retail giant, and Giant Bio, a leading biotech company. With technology as the cornerstone, they will drive breakthroughs by expanding new product categories and building new product matrices, opening a brand-new chapter of innovative development for the hair-care industry.

Strategic upgrade: Building a new 'Mother & Baby + Hair-Care' ecosystem with Kidswant and creating a new model of coordinated development

(Co-founder and CEO of Kidswant, and Chairman of Hairology, Mr. Xu Weihong)

In his opening address, Mr. Xu Weihong—co-founder and CEO of Kidswant and also chairman of Hairology—gave his first in-depth explanation of the strategic reasoning behind 'why we chose Hairology.' He noted that as a national chain brand focused on scalp care and hair-care services, Hairology's business model of deeply serving users and pursuing strategic collaboration is highly aligned with Kidswant's core strategic intentions and development direction. Looking ahead, Hairology will work hand in hand with its new ecosystem partner Kidswant to share diversified growth opportunities, ride the wave of the times together, and create a new landscape in which both brands and the industry mutually empower one another.

Three-Year Plan: 'Triple Expansion' Strategy Focused on Store Empowerment and Multi-Dimensional Growth

(Founder and CEO of Hairology, Ms. Chen Yingyan)

At the summit, Ms. Chen Yingyan, Founder and CEO of Hairology, delivered a speech giving an in-depth analysis of the brand's strategic direction for the next three years. She stated: 'By 2025, China's hair-care industry is projected to exceed 180 billion RMB in market size. In the face of fierce market competition, Hairology relies on its 'Tech Hair-Care 3.0' system, integrating technology with care services and balancing both efficacy and emotional value, so that consumers enjoy an enhanced experience and receive more scientific scalp and hair-care solutions.'

Regarding the plan for the next three years, Ms. Chen explained that Hairology will take 'new product categories + new product matrices' as its core, and optimise the store-building model, grand-opening model, and marketing model to support store growth from multiple dimensions. The brand will work on expanding categories, usage scenarios, and business tracks, and under the strategic alliance framework with Kidswant, it will move toward the ambitious goal of 'doubling performance in three years, achieving steady growth in five, and sustaining profitability in ten.' In addition, Ms. Chen revealed at the event that Hairology's overseas store will soon open in Singapore. She said: 'Hairology doesn't just want to 'cover all of China with silk', but to 'cover the whole world with silk'.' Let us look forward together to Hairology, on the solid foundation of its domestic market, gradually exploring the international landscape and bringing even more exciting possibilities in the future!

Product Innovation: Tech Hair-Care 3.0, Grand Debut of the Anti-Hair Loss & Dark & Shiny Series

(Launch of Hairology's Anti-Hair Loss & Dark & Shiny Series)

Ms. Chen Yingyan also highlighted Hairology's progress in product and technology innovation. Since launching 'Tech Hair-Care 3.0' in 2022, the brand has introduced multiple products to consumers through a combination of high-grade ingredients + technology-driven formulas + intelligent devices, showcasing the practical achievements of technology-enabled hair care. At this summit, Hairology unveiled its brand-new Anti-Hair Loss & Dark & Shiny Series, themed 'Silky China · Encountering Dense, Black Shine within Hairology'. This care series represents an upgrade in products, providing more refined and meticulous protection for the hair.

World trampoline champion Luo Dan was invited to the event, where she openly shared her service experience at the Hairology salon. She said she really appreciates how Hairology can accurately address her hair needs, and that the treatment experience is excellent. The newly launched Anti-Hair Loss & Dark & Shiny Series, especially its dual-peptide treatment, has increased the strength of her hair, making it smoother, shinier, and truly dense, black, and glossy. After the treatment, her scalp felt relaxed and her hair flowed freely, bringing an exceptional experience!

(World trampoline champion Luo Dan (right))

Cross-Border Collaboration: Integrating Intangible Cultural Heritage with a Yi Embroidery Co-Branded Gift Box

(Launch of Hairology's Dense Black & Shiny Series)

It is worth noting that Hairology has initiated a cross-border collaboration with Yunnan Yi embroidery. As a national intangible cultural heritage, Yunnan Yi embroidery is rooted in this heritage, using traditional needle-and-thread techniques to embroider the beauty of nature and the beauty of ethnic culture. Hairology, on the other hand, has always taken the protection of scalp and hair health as its original intention, helping consumers joyfully enjoy healthy, beautiful hair and gain confidence. The two share a natural resonance in the concept of 'protecting what is beautiful.'

In this collaboration, Yi embroidery elements are incorporated into the product packaging, and a limited-edition Yi Embroidery co-branded gift box is being launched. This move not only helps intangible cultural heritage techniques enter modern life, but also allows Hairology to use hair strands as a medium to embroider Oriental beauty, injecting the brand with a profound foundation of ethnic culture.

Industry Leaders Gather: Tech Hair-Care Summit Forum Explores Future Pathways

At the Tech Hair-Care Technology Forum, five industry experts and scholars gathered, including Ms. Zhang Huijuan, Executive Director and CFO of Giant Bio; Mr. Wang Deyou, Co-founder of Hairology; Mr. Zhang Ran, Chief Food R&D Engineer of Hairology; Dr. Wang Xusheng from the School of Pharmacy (Shenzhen), Sun Yat-sen University; and Dr. Zheng Xudong, Technical Dean of Heyan Buta under Hairology. Together, they discussed the core essence and underlying logic of technology-driven hair care, as well as how to build an ecosystem through cross-industry applications. The experts exchanged views on topics such as 'medical-aesthetic scalp care that treats skin and hair as one,' 'how customized products can precisely solve scalp problems,' 'the application of collagen in future scalp surgery and post-operative repair products,' and 'how to use model-validated hair-care technology to build a comprehensive hair-care system,' with the aim of driving the industry's shift from experience-based hair care to science-based hair care.

Hairology stated that it will build its unique competitiveness in the field of technology-driven hair care through scientific methods, cutting-edge academic concepts, and solid experimental data. At the same time, tech-based hair care will adopt a development model that works from both the top down and bottom up, helping to drive the overall growth of the industry.

Deepening Online Cooperation: Partnering with Meituan Le Life to Explore New Growth Paths

(Ms. Xu Lingli, National KA Sales Director of Meituan Le Life)

Ms. Xu Lingli, National KA Sales Director of Meituan Le Life, also attended the summit and shared new strategic cooperation pathways between Meituan and Hairology. She noted that Hairology is already a leading brand in the hair-care category on Meituan, and that the industry has now entered a new era of operations where a 'one store, two fronts (offline store + Meituan online store)' long-term model will help brands go further.

Looking ahead, both parties will seek opportunities in branding, digitalization, and chain expansion, integrating online resources to amplify brand awareness. At the same time, they will empower stores through infrastructure support and marketing activities, working together to build benchmark hair-care stores for the industry.

Launch of Star Hairology Group Strategy, Opening a New Chapter of Brand Development

As conveyed by the summit theme, 'Silk-Drawn New Chapter · Star-Bound Journey,' Hairology will move forward as an innovator, helping to lead China's hair-care industry into a new stage of high-quality development. In the future, the brand will continue to focus deeply on scalp health, bringing consumers more professional and intelligent hair-care experiences, and making healthy, beautiful hair a symbol of confidence for more people.

In the finale of the summit, the Star Hairology Group Strategy Launch Ceremony was successfully held. Five core shareholders — Mr. Xu Weihong, Co-founder and CEO of Kidswant and Chairman of Hairology; Ms. Chen Yingyan, Founder and CEO of Hairology; Mr. Shen Hui, CFO of Wuxing Holdings Group; Mr. Wang Deyou, Co-founder of Hairology and Chairman of Istar; and Ms. Zhang Huijuan, Executive Director and CFO of Giant Bio — jointly activated the symbolic 'Key Gate' to a new brand journey. This moment marked Hairology's official upgrade into an industrial group integrating hair-care services, biotechnology, and mother-and-baby health.